If you cannot communicate what your business does in 60 seconds or less, you need to refine your message over and over until you can. You may need to develop a few variations of these tailored for specific target populations. Both you and your employees should have these memorized, so you can explain your business to anyone you meet, wherever you are. Here are a few examples for KVUSA.com. (Close the window after viewing to return here).

Commercial Emphasizing E-Commerce
Commercial Emphasizing Custom Software